So today I clicked on the cliche article “The 10 Best Ads of Super Bowl XLVIII”. Scarlett Johnson was looking sultry so I had to find out what she was advertising. Then I saw a post about how great the Coca-Cola ad was:
Okay you have my interests now, off to Google I go to see what all the hype is.
I have taken marketing classes, in no way am I an expert, but I have some knowledge. Now every time I watch a commercial I take it with a grain of salt and analyze it for what it is. I about gagged half way into the 60 second ad.
Coca-cola’s goal is to connect with people, they have managed to create great stories and build emotional ties with its customers that ultimately contribute to the bottom line.
I don’t want to sound unpatriotic but really, this is all about selling a pop. You see how these brands want you to feel apart of something ? So you consume their products. If you have a BBQ they want you to have hamburgers and cokes because that’s what the American dream is about. A great way to sell products is to target peoples emotions. Here is some previous campaigns that coca-cola has done that show this.
Disclaimer, diversity is great I have no opposition to the use of other languages. I’m talking about it all from a marketing point. At what lengths does/can one go to sell products?