Taco Bell has gone all-out advertising their new breakfast line up. They have been working on its morning menu of, waffle tacos for over seven years. The shots between McDonalds and Taco Bell have been dubbed the ‘Breakfast War’.
Advertisements of Taco Bell have been specifically aimed at McDonald’s. One video was about a many who had been eating the Egg Muffin since 1984. Another ad showed 25 men from across the country named “Ronald McDonald” who say they “love Taco bell’s new breakfast”.
In response to Taco Bells attacks the golden arches posted this photo and offered free small cups of McCafe coffee to customers during breakfast hours for two weeks. One of them says, “Nothing beats the original #FirstMeal” attached with a picture of an Egg McMuffin, McCafe coffee and hash brown from McDonald’s. This new advertisement, titled Get With The Times, features a man singing about how dull and dated McDonald’s breakfast is to the tune of “Old MacDonald Had A Farm.”
McDonald’s gets about 20 percent of its sales from breakfast. It made $10 billion last year off their morning menu alone, dwarfing Taco Bell’s $7.6 billion in total sales for all menus combined.
“Traffic during the breakfast [hours] have been steadily increasing, while traffic during the lunch and dinner hours have been steadily decreasing year over year, and that’s why there’s this sudden interest in breakfast.” said Haley Peterson, a retail reporter for Business Insider.